Market to one person.

Somedays you’ll have no idea what to take pictures of and somedays you will have no idea what to write about.
Yet in all the time I have been writing and shooting I find that it’s more important to do it then it is to know exactly what you’re going to do.
The biggest strides I have made in my knowledge have been from failing.
I recently started a podcast and fuck it’s been a learning curve.
Not only is it trouble shooting software issues, distance, and wifi connections, but I need to work on my skills as a conversationalist along with interviewing and topics.
The good thing is I don’t feel my identity attached to podcasting as much as I do making images.
I feel that with podcasts I have the freedom to be very specific and very focused.
If I want to talk about how each person I interview relates to photography I can do that.
Where as in photography I have to make a living from it which brings up the issue of isolating certain clients.
People say to me all the time why don’t you shoot weddings?
My work has never been geared towards weddings and I don’t think it ever will.
My work has always been geared towards lifestyle imagery and in the past 2 years has been leaning more towards documentary or reportage photography where the narrative is most important.
I think the key take away here is that I am in the process of learning the importance of marketing towards one person.
I believe that if you market to everyone you market to no one and I’ve seen that in my photography because I tend to shoot my interests which vary greatly.
For example, I’ve seen photographers who only shoot MMA and they do much better career-wise than photographers who shoot all sports.
Rationally you’d think that someone who can do it all would be more in demand but that’s just not the case.
With any craft, I don’t think you have to stick to one genre.
You can make your money as a musician playing pop music and play jazz in your off time.
The importance here is to showcase a focused body of work.
It’s challenging but if you break it down and think about marketing to one specific person it becomes much easier.

Below are photos from my evening walk last night.
You can experiment in your free time and practice new techniques.
Experimenting is a great way to figure out what you’d like to focus on.